Real Estate, Community and A Commitment to Giving Back.
At the Witheriff Group, community has always been a core pillar of our operations. Since opening our doors in 2024 we made a commitment to always strive to give back to the community we are selling. Ultimately, real estate can feel superficial unless it is grounded in actively supporting and strengthening the community it serves. So the endeavour to give back is an essential part of our success. Real estate and community work in synchronicity and never has that ethos held such weight than this year as we have weathered turbulent market shifts. Throughout the interest rate hikes, cost of living pressures and a softening of prices, at Witheriff Group we’ve remained steadfast in ensuring community stays our core focus. Despite the market shifts we have felt moored by the very community we operate in. Back in September we proudly took part in the Indigenous Marathon Foundation’s 2026 Virtual Run. The Witheriff Group and Salt Property Management teams gathered in Kingscliff before setting off on a 5km run. We were so thrilled to see a number of community members join in on the day and we want to extend a heartfelt thank you to everyone who donated to our fundraiser. We raised close to $2,000 which goes directly to the Indigenous Marathon Foundation to help continue their incredibly impactful programmes. The Indigenous Marathon Foundation was founded in 2013 by world champion marathon runner and Olympian, Rob de Castella who believed running could have a wonderful impact on First Nations communities across Australia. Every year the IMF holds try-outs around the country before a 12-person squad is chosen to train and run before ending the programme by partaking in the New York City marathon. Graduates are then armed with leadership and a high-level of health education which then feeds back into their First Nations communities leading to positive change. Supporting organisations like the Indigenous Marathon Foundation is something we take great pride in and is yet another initiative we’ve added to our charity calendar in 2026. This year we also feel incredibly proud to have received a nomination in the 2025 REA Excellence Awards in the ‘Contribution to Local Community Award’ category. Across 2025 and 2026 we were able to raise close to $200,000 for local charities and youth sporting programmes in an effort to give back to the community. Among the receivers of donations were organisations like Shift Byron and the Tweed Valley Hospital Special Care Neonatal Intensive Care Unit (NICU). At last year’s Summer Auction Event, we auctioned off a commission-free sale which went under the hammer to a local couple who donated $65,000 to the Hundred4Harper charity. The charity was set up to honour Harper Dowdall, who lost her battle with an aggressive childhood brain cancer called DIPG just before her fourth birthday. At the Summer Auction Event the owners of 15 Daybreak Boulevard outbid everyone else to win a commission-free sale. In the end they donated a sum of $65,000 to the Hundred4Harper charity and their homes has since been affectionately known as – ‘the Harper House’. In a new chapter to the enduring legacy of this brave little girl who fought so hard, the Harper House has now sold in September of this year for $5,000,000. The sale of the Harper House has reminded Harper’s father Lee Dowdall of the impact of the donation to the Hundred4Harper charity. “What began as a simple gesture quickly became something far more powerful, highlighting the impact of community and locally driven initiatives,” said Lee. “When Nick Witheriff offered a commission-free property sale as a charity auction item, no one anticipated the outcome.” As the Harper House enters a new journey with new owners, we will forever remember the little girl that inspired something so much bigger than real estate. And that’s what it is all about, really. Yes, we show up every day help people sell their houses and buy into this special area. But at the end of the day, it’s the community that holds us up that makes this journey all the more meaningful.
Here’s How to Be in Your New Home by Christmas
Purchasing a property comes with nuances – no two deals will ever be the same. However, you can often presume a fairly predictable timeline order. The search. The sell. The settlement. The move. If you have your heart set on being in a new home by Christmas time is of the essence to search, settle and secure. Spring selling season is upon us which not only signals a renewed energy in the market but also earmarks the beginning of an important timeline for buyers wanting to make a purchase before the end of 2026. An important timeline to secure a sale. Witheriff Group Sales Associate Rocco Rachiele says September is the best time to kickstart the buying process to ensure you see a sale this side of the year. Taking into consideration engaging professionals, standard settlement terms and managing personal affairs, this month should be the jumping off point for motivated buyers. “By September you definitely need to be pre-approved and get an understanding of where you’re at financially,” says Rachiele. “At this point you also need to be doing your research and then start to become active in viewing properties. This month is promising to be very active and should be a busy time for buyers who want to be in their new home by Christmas this year.” Once you’ve got your finances in order, the timeline then moves into the process of finding a property and making moves on securing the deal. “By the time you’re finding the property that you think is suitable you then need to be negotiating on price and getting contracts reviewed by solicitors, which can all take weeks to complete,” says Rachiele. “Standard contract and settlement terms are 6 weeks. But depending on an individual’s situation you may need even longer by the time you move your belongings or if you’re trying to sell your home or get the property live to market.” Make moves before the festive shutdown period. Rachiele cautions buyers about the shutdown period over the festive season which should be a big consideration in a buyer’s timeline. “Towards the end of November and certainly by mid-December we see things starting to shut down,” he says. “That includes all legal services, banks and even removalists. Individuals are also often busy during that time, so capacity becomes very limited.” For motivated buyers there is a real incentive to take advantage of the market conditions now before the year is out and 2027 begins. If you’re on the fence about whether to make a purchase before or after the holiday period, Rachiele says in such a fluctuating market, buyers should take advantage of the current conditions. “There’s an opportunity now for buyers to get great prices,” he says. “We’re seeing majority of our homes being sold under replacement value. Looking at 2027, we don’t know what the first quarter is going to look like. “However, if you move now, you could actually get a great deal in 2026.” If you’re looking to move into your dream home by Christmas, get in touch with the team at Witheriff Group today.
Here Are Our Top Tips for the Spring Selling Season
Historically, the real estate industry experiences a lull across the winter months. But as we move into the warmer months a renewed energy takes over and a flurry of activity comes into play for the last push of the year. After an eventful year where the market has been at the behest of interest rate hikes, international conflict, tax changes and inflation woes, at Witheriff Group we’re feeling encouraged by the prospect of more stability and a heightened energy to ensure 2026 delivers quality results. It’s a season we’re dubbing a Spring Awakening. The water is warmer, the local flora is blooming, the days are longer and our commitment to waking up the market with a big drive in sales to close out 2026. If you’re thinking about selling your home Spring is the perfect time to prepare your home to take the next step in your property journey. We spoke to Associate Director of Sales Jordan Brown to get his expert advice on a successful selling campaign this spring season. When assessing how the back half of 2026 could play out, Brown says he foresees a calming of the waters after a particularly volatile first six months of the year. If those conditions level out it could provide fertile ground for both sellers and buyers. “It’s always hard to know exactly what will happen,” he says. “However I believe there will be some stability returning. The market has been very unpredictable over the last six months and I think coming into spring with additional buyers in the space we will see more transactions closer to the asking price on each property.” So, if you’re looking to take advantage of more stable conditions, sellers are urged to leave no stone unturned when it comes to a focus on the details of a property. Brown says never has there been a more important time to invest in presentation of a property. “My top advice is to clean and style the property where needed,” he says. “Presentation is key at the moment.” First impressions have a huge impact on a campaign in the market, which is why getting your property looking premium is key. Get your painting done, square away minor repairs and given the spring season is upon us – pay extra attention to gardens and outdoor areas. In terms of spring awakening strategies, Brown has some sage advice for sellers wanting to see results this side of the new year. “I would encourage sellers to set realistic expectations, and you will enjoy the process more,” he says. Working with an experienced team to help guide you through your spring campaign is the most essential part of the journey. Connect with the experts, feel energised by the new season ahead and let’s wake up the market. This is the spring awakening we’ve been waiting for.
Facing the Back Half of 2026 With Optimism in a Fluctuating Market.
If you were to look back at our market predictions in early 2026 not even the most studied minds could have foretold the ways in which the Australian real estate market would swing, dip and loop back around again. However, amid an international geopolitical conflict, budget tax changes, buyer and seller nerves, a housing shortage crisis, interest rate rises and inflation – there is still a positive story to tell as we look towards the back half of 2026. Sitting down with Witheriff Group Director, Nick Witheriff proffered his predictions for the rest of the year, and they come with optimism and clear thought-leadership in how to weather the demands of the local Tweed Coast real estate market. One of his big takeaways when assessing how the rest of the year could play out, Witheriff says there is a compelling narrative when it comes to owner-occupier demand having a positive flow on effect to the local market. “I think overall the higher demand for owner-occupier ownership demographic is allowing for more consistency with achieving the sales and the pricing that the owners and buyers are looking to meet at,” he said. “There’s certainly been some caution from buyers moving but what’s helpful is there are opportunities around.” The demand is there and things are moving. While we are hearing of some cooling factors gripping major cities like Sydney and Melbourne – here in our Tweed Coast pocket the extent of tax reform effects are not being felt as keenly. Witheriff expects those conditions to continue through the back end of the year. “We’re not finding that (lack of engagement from buyers) here because of the demand to live in this lifestyle,” he said. “We’re also noticing that there’s still some interest from holiday investors who are purchasing second and third properties as they look to forecast ahead with their retirement plans. For many of these buyers it will be a principal place of residence in the future and therefore some of the changes handed down from the government around negative gearing and capital gains tax have been ignored by them because they are going to use it as a home eventually.” While there are positive predictions to be warmed by, Witheriff is also realistic about the challenges the market faces. In particular he cautions that a cooling of some sections of the market will require industry experts to assist with dynamic strategies for those campaigns. “We’ve probably seen a softening of pricing between $2 and $4 million mark and that’s somewhere around at 5 to 8 per cent,” he said. “We’d all have our heads in the sand if we didn’t agree that we’ve had to adjust expectations to get results in that space because there is more competition. There are more properties in that range and buyers have choices. So naturally they’re negotiating on multiple properties with a view that they’ll probably be looking at achieving a fair result. “Sellers in that range are finding they’ll sit longer on market before they accept a 5 to 8 per cent decline on what they have expected. Whereas if they’re pricing them well, they’re moving quickly and they are sitting on the market for fewer days.” As we prepare to enter the notoriously busy spring selling season, Witheriff says he feels buoyed by the residential market on the Tweed Coast. “I think the resilience of bias to keep purchasing through uncertain times has showed that we’ll probably just start to get more confidence back through the rest of 2026,” he said. And with that we look forward to a big push to end the year with confidence, clear direction and a depth of experience to tackle 2027.
Weathering Market Volatility and Business Wins In Q2 at Witheriff Group.
As we enter the second half of the year, it’s time to reflect on quarter two and the conclusion of what has been a period of volatility in the market at large, paired with some big wins at the Witheriff Group. Never a dull moment in real estate, Q2 proved that best laid plans and predictions are a fools errand with the war in the Middle East, rising oil prices, budget tax changes and inflation-led interest rate hikes all having considerable knock-on effects which soften the market. A snapshot at an unpredictable market. There were several factors that had a considerable impact on the real estate market across Q2. Chiefly among them was the 2026-2027 Federal Budget which was announce on May 12 bringing with it a sweeping host of changes to tax cuts. Capital Gains Tax and negative gearing were both altered which had a significant effect on investors resulting in a decline in buyer interest. Witheriff Group Sales and Marketing Associate, Rocco Rachiele says this resulted in some trends across the local market. “Across Q2 we’ve seen a more properties with an uptick on slightly longer days on market,” says Rachiele. “We’re also seeing lower auction clearance rates and lower general inspection numbers across most property price points.” However, despite this softening there were still some encouraging flows in the market with Rachiele observing keen interest from motivated buyers. “The biggest drivers of activity across the last quarter has been buyers who are either cashed up and want to park their capital in bricks and mortar, or people who are ready and in the position to upsize/downsize or move into the area for medium to long term lifestyle change,” says Rachiele. “At the same time, we’ve been called to create some very creative deals which include subject to sales and deposit releases.” Locally we have also been following a continued trend of beachfront properties coming to market as homeowners take advantage of several new build luxury apartments nearing completion opening up opportunities for downsizers. “We’ve had some great beachfront results this quarter with multiple sales which speaks to an upward trend continuing on from the beginning of 2026,” says Rachiele. “This trend has been punctuated by two massive beachfront results at 25 Cylinders Drive and 55 Cylinders Drive off-market, solidifying the notion that premium homes offering scarcity, such as on the beachfront location, are still highly sought after and valuable.” Cylinders Drive in Kingscliff remains one of our strongest performers with over $100 million in sales secured in the exclusive enclave over the past 12 months. Despite the larger market volatilities we will continue to stay keenly tuned into these opportunities to deliver the best results for our vendors. Big business wins amid the volatility. At the Witheriff Group, 2026 has undoubtedly been earmarked as a year of growth for our organisation with our team expanding and operations branching out into the opening of a new office in Pottsville. We are also proud to announce that we have received a number of nominations and awards to solidify our positioning as market and community leaders. We were finalists in the REA Excellence Awards for Contribution to Local Community, we won Agency of the Year for Kingscliff and Casuarina (RateMyAgent), we took home the award for Outstanding New Business at the Tweed Business Awards and Jordan Brown was announced as the top agent for Kingscliff and Casuarina (RateMyAgent and RealEstate.com). We also saw some big wins in the area with a landmark sale for Nick Witheriff securing a commercial deal in Cabarita for a record $11.35 million. “It has been an exciting time for our team, with some incredible milestones along the way,” says Witheriff Group Director, Nick Witheriff. Witheriff says that while it is an honour to be recognised with awards and nominations, the real driving force behind the Witheriff Group’s success is the pride the team takes in helping the members of this community. “More importantly though we’ve had the privilege of helping 192 families buy and sell across the Tweed Coast,” he says. “As we look ahead to the new financial year we’re excited for what’s to come and remain committed to delivering exceptional results.” Looking ahead – a fresh perspective, bold strategy. As we enter Q3 and a new financial year, the Witheriff Group team is feeling bolstered by fresh energy and renewed strategy to push through any unpredictable market shifts with our commitment to a high-level service. We’re always shifting and tailoring our offering to where the market sits but Sales and Marketing Associate Rocco Rachiele predicts Q3 will bring some great opportunities when enlisting the right strategy. “Strike while competition is low, astute buyers see this as a great buying opportunity to get quality properties at great value prices,” says Rachiele. “This window won’t last long, as we’ve previously seen, it takes a few positive reports around interest rates and the general economy and that window could be closed.” Here’s to a successful Q3 and new financial year.
Richmond-Tweed Listed As Top Real Estate Profit Region.
2026 has proven that a volatile market will take the real estate industry in swings and roundabouts. Understandably this can shake the confidence of buyers and sellers alike, however encouraging new data has revealed that the Richmond-Tweed area is one of the top profit regions in the country. While many markets have softened due to budget tax changes, oil prices, the cost-of-living crisis and interest rate hikes due to inflation, it seems the Richmond-Tweed region has sustained a healthy profit margin for sellers over the past 12 months. New stats from PropTrack data tells an interesting story which shows that properties in the Richmond-Tweed region gained a whopping 95.7% growth profit on resales over the past 12 months. This works out to be a median profit of $453,000 on the properties sold marking it as the eight most profitable region in New South Wales. Coming in at the top of the list was Sydney’s Northern Beaches which saw a growth of 96.3% and a median profit of $810,000 on properties sold over the same period. Given that Sydney is home to the country’s most expensive suburbs, it’s clear that the Richmond-Tweed region is fast becoming one of the most sought-after areas as it undergoes a major era of growth. Driving these huge growth profits are areas in the Richmond-Tweed like Byron Bay, Casuarina and Kingscliff. We first saw an upward trend in these regions in the COVID-19 boom around 2021 which saw many of these markets outpace value growth compared to many of Australia’s capital cities. In some coveted suburbs in the Tweed Coast we are seeing considerable profit margins especially Cylinders Drive, Kingscliff where the Witheriff Group has secured over $100 million in sales over the past 12 months. One off-market sale at 55 Cylinders Drive shows how far this region has come. The luxury beachfront property was last sold in 2019 for $3.5 million and recently went unconditional for $9 million marking it as a street record. These pockets in the Richmond-Tweed region are continuing to show their value with year-on-year growth while other regions soften. Property price growth is now expected to remain flat across the major capital cities over 2026, down from its previous forecast of 5% growth. The Richmond-Tweed region is now experiencing a sustained period of growth proving now is the perfect time for sellers to make their next move. To learn more about how we can assist with your property get in touch with the Witheriff Group team today – 6674 3650.
How Cabarita Beach Plans To Achieve Preservation In An Era Of Growth.
The Cabarita Beach region is developing at a rapid pace. Real estate in the area is experiencing considerable growth in a volatile market with median house prices going up 19.2% in the past 12 months sitting at an average sale price of $1.7 million and it’s a similar story for units which have boomed by 10.1% to $1.1 million. On the development side we’re seeing projects like CALIBRE taking shape on Tweed Coast Road which upon completion will see seven north-facing luxury residences offer prospective buyers a spot in one of the most coveted postcodes in the area. Back in April, Witheriff Group Director Nick Witheriff secured a landmark commercial deal after selling a block on the main stripe of Cabarita for a record $11.35 million. With such progress happening in the Cabarita region, it’s only natural for locals to question how these developments might affect the area in the future. Afterall, Cabarita is experiencing a boom for a reason – there’s a coastal, laid-back energy that offers boundless charm for homemakers, tourists and investors alike. So, how do you go about protecting the natural habitat and idyllic small-town feel all while promoting development to boost the local economy? The Tweed Shire Council have released a Cabarita Beach locality plan that outlays several development objectives that must be adhered to, to ensure the region retains what makes it so special to many. The locality plan at large is a commitment to protecting the Cabarita Beach region by putting in place measures to protect the natural habitat and livelihood of the community. To ensure the Cabarita Beach region isn’t compromised the Tweed Shire Council have implemented the State Government’s 1997 Coastal Policy which places a development cap on the area. This kind of cap means that progress can still be made in encouraging “higher density residential development in close proximity to town centres, in order to provide easy access to services and employment and to create a stimulating town centre environment.” The council’s long-term vision for Cabarita Beach is “to retain and enhance the unique natural environmental character and coastal lifestyle offered by Bogangar/Cabarita Beach, whilst embracing high quality development promoting the area as a popular location for residential living, tourism and business”. Moving forward presents exciting opportunities for Cabarita Beach and the future of this area. Striking the right balance between mixed-use development and preserving the local character of this special coastal town is a delicate dance but one we’re confident will take place. Here’s to exciting developments and the protection of the Cabarita Beach community.
Cudgen Properties On The Rise As Generational Holdings Are Unlocked.
As soon as you drive into Cudgen a special feeling takes hold. The rich red soil rolls into rows of crops before opening up into the big blue sky. It’s no secret that land in Cudgen is hard to come by. Traditionally farmland, these lots of land are held generationally but we’re now seeing an interesting trend with properties coming to market in 2026. We sat down with Associate Director of Sales Shaun Cardillo to get an understanding of why Cudgen listings are on the rise and where the intense demand for these properties is coming from. When looking at the types of properties in Cudgen, Cardillo says you’ve got a mix of both farmland acreage and new residential pockets. “There are a lot of generational farm or family holdings in this region,” he says. “People have owned these big farms which have been divided off into sections over the years which then get passed down to kids and then grandkids through inheritance. You’ve got farms that might be three or four or five acres. They’re very tightly held, because it’s beautiful acreage, quiet and ten minutes to the beaches. There’s also the residential stock in Cudgen which is comparative to Kingscliff, Casuarina and Cabarita. “This stock is affordable and appealing to young families given the proximity to the local school with a small country town feel and yet you’re just a few minutes from the beach, the hospital and local amenities.” These rare listings can pop up once or twice a year; however we’ve already seen a number of properties become available in the first few months of 2026. Firstly, we saw 298 Cudgen Road come to market that garnered a huge response from the public. The 2,000sqm property went to auction with a number of registered buyers and eventually went under the hammer for $1.16 million. Just a few short weeks later Cardillo found himself running a campaign for yet another incredibly rare listing at 740 Cudgen Road. The interest in this property has by far eclipsed any other listing in the Witheriff Group’s history with it becoming the most enquired property to date. When quizzed about why Cudgen is garnering such attention from the public, Cardillo says it comes down to several key features which appeals to a broad spectrum of buyers. “Anybody that looks at property as a long-term investment, acreage or larger block holdings close to the coast are always appealing,” he says. “Large blocks are appealing to families that want a bit more space. There are also a lot of people that need extra space for storage for small businesses. There are a whole range of reasons why people come and look at these properties in Cudgen – ultimately, it’s because it’s rare stock. All of those ingredients put together means it’s going to be an exciting buy for somebody.” Back in 2024 the state-of-the-art Tweed Valley Hospital brought new attention to the area and with neighbouring suburb Kings Forest under construction, we’re undoubtedly entering a new era of growth. With more tightly held properties coming to market in Cudgen, we’ve earmarked this area as one to watch in the coming months and years. Keep an eye out – your opportunity to capture a rare slice of paradise could be just around the corner. Call Shaun Cardillo to learn more about buying or selling in Cudgen – 0416 190 170.
6 Mistakes to Avoid If You Want a Successful Property Campaign.
If you’ve decided it’s time to list your property, chances are you’re looking for advice on selling a house. Whether you’re moving on from your family home to downsize, or perhaps now is the time to (fingers crossed) turn a profit on your investment, the process of selling a property is a big undertaking that should be taken with care. In a perfect world the process of selling a property runs smoothly from engaging an agent through to marketing, open homes, competitive interest from buyers and finally ending in a seamless transaction that sees the vendor walking away with the best price possible for their property. But there are several common mistakes when selling a property that can put a real snag in a successful outcome for vendors and they unfortunately happen more often than not. To ensure your property campaign comes out on top here are six common home selling mistakes to avoid. Choosing the wrong agent. So, you’ve decided to sell your property – the first port of call on your selling house checklist is finding an agent to guide your campaign and get you the best price. However, finding the right agent can sometimes feel overwhelming unless you know where to look. Witheriff Group Director, Nick Witheriff says before locking in an agent you need to do your due diligence on the market to help guide your decision. “It requires the right level of understanding in the local market you are selecting,” he says. “I think the biggest thing to understand before choosing an agent is knowing your price range and the track record of those agents who have sold recently.” From there you’ll be armed with the confidence to not only choose the right agent for your property who will know exactly how to run the campaign to yield the best results. Being blinded by unrealistic numbers. Sometimes when meeting with agents, sellers can fall prey to the flashy big numbers promised, which can often prove to be a costly mistake in the grand scheme of the campaign. Witheriff’s best advice to sellers is to try to unwed yourself from the price and trust the process laid out by your agent. “At the Witheriff Group we’ve always been really consistent in a conservative price approach,” he says. “We try not to pin ourselves a number but rather we aim to explain the process to ensure both buyers and sellers feel comfortable and everyone’s needs are met. “Our job as agents is really simple: it’s to find and retain as many people as possible and help them in a position where they don’t want to miss out and the result will look after itself.” Overlooking maintenance. It might not seem like a big deal but you know that busted drainpipe or the overgrown garden? Well, they might just cost you when it comes to securing the right buyer for your property. At the Witheriff Group our strategy is to reverse engineer the process by providing a building and pest report at the beginning of the campaign to understand what might affect the sale process. “We have limited control when it comes to predicting how individuals may see when they view a property,” says Witheriff. “But what we can control is to get the property in the best position to be presented. Kerbside appeal, cosmetic presentation and decluttering the home, when listing with the Witheriff Group is a big priority. You’ll be provided with a list of preferred suppliers as well as receiving some advice around styling tips to get the home ready for photos.” This attention to detail will pay off when it comes to the process of selling your home by getting ahead of any property ‘niggles’ that might arise. Not being flexible. Sure, open homes might not be the most appealing part of the selling process as it can often interfere with sellers’ day-to-day schedule. But not being flexible and trusting that your agents are getting the property in front of the right people, could end up being costly. “I think flexibility is key in a marketplace where we don’t have a lot of choices at all times,” says Witheriff. “Gone are the days where you can put a sign up and hope for the best. Being able to provide access to buyers, being flexible around viewing times and being in a position where you are committed to sell. This will limit your time on market and get you the best price.” Cutting marketing corners. If you’re meeting with an agent the topic of marketing will come up at some point which often feels like yet another cost to add to the bill. However, in the current market overlooking marketing might cost you more. A dynamic marketing strategy is integral to a property campaign and will help sellers take advantage of multiple channels to gain the best reach. “The number of eyes on the property will reflect the outcome,” says Witheriff. “Great marketing can help reduce time on market and minimise the risk to sell at a lower than desired price. Investing in a small amount of money to market the home compared to the property’s value – it’s an easy one for us to recommend.” The current market requires us to be able to find points of difference when it comes to presenting homes. So, there might be multiple homes in the same price category – how does your property stand out against others and what is the agent doing to ensure that your property is standing out and marketing packages is a really good way to give you a point of difference.” Not listening to feedback. Selling a property can come with a lot of emotions so it is understandable to feel quite attached to a perceived outcome. However, when sellers are rigid in their approach and unable to look at the campaign objectively this can bring up some challenges. Listening to feedback and taking on board expert advice can mean the
Meet The Kofoeds.
Since opening the doors to the first Witheriff Group office in 2024, our goal has been to grow the business with intention and consideration. Two years on, an opportunity presented itself to expand operations; capture a bigger share of the market and diversify our offering in providing a premium service in the Tweed Shire real estate landscape. Earlier in February we proudly embarked on a partnership with Shannon and Katie Kofoed by opening the Witheriff Group Pottsville office. This collaboration between the Witheriff Group and Shannon and Katie Kofoed – who have had a long-standing presence and a deep connection to the area – just made sense. A family-business steeped in local knowledge. If there’s one thing Katie Kofoed knows, its Pottsville real estate. In 1994 her parents opened their real estate business in Pottsville right on the corner of Coronation Avenue. It became a second home and a hub for her, with afternoons spent walking from school to the office and pulling up a chair to tinker away at homework. Once she finished school, like many young people she left home in search of adventure, only to find the place she wanted to be was right back at home in the community that held such a special place. At 18 she became an agent and officially started selling alongside her parents, armed with decades of experience having watched the family business grow. As she settled into her groove, it was time to pave a new way forward when Katie and her husband rebranded the business to Pottsville Properties after her father retired. It was an opportunity to propel the operations into a new more streamlined era by updating the marketing, going paperless and introducing the now iconic black palm tree logo (which still takes pride of place on the office walls). Three years into their Pottsville Properties venture and Katie and Shannon toyed with the idea of taking their business into a new direction. Understanding their limitations as a boutique agency, they knew that in order to see growth, they needed to find a collaborator. However, for Shannon and Katie, they knew it was a decision that needed to be made carefully. An opportunity to expand in a dynamic market. The idea to partner with the Witheriff Group came about innocently enough but once it was spoken into existence it propelled with rapid fire. Shannon was enjoying a game of golf with Witheriff Group’s Associate Director of Sales, Jordan Brown, when they conjured up a “what if” while teeing up. Witheriff Group Director, Nick Witheriff, quickly came on board to co-sign the brilliant idea and before long the Witheriff Group Pottsville office venture was quickly in motion. The synergies between Witheriff Group and Pottsville Properties were plentiful and Katie and Shannon quickly realised the many benefits that could come from aligning with such an established and prestigious brand. “It allows obviously us to go into what we specialise in,” says Shannon. “The opportunity in that for us to grow out is pretty big. Now we can focus on growth rather than being confined by our capacity.” And the future looks bright for this new look Witheriff Group Pottsville outfit. Both Shannon and Katie are excited to leverage the support that comes from being aligned with the Witheriff Group whilst still retaining their incredibly deft touch on serving the local area. “We’re excited to learn from the team,” says Katie. “You know, we’ve been both doing this for a long time now, but you can always learn more and understand different ways of doing things.” A new era, same experienced local team. The positives from this partnership are already being keenly felt just a month into the doors opening in Pottsville. Shannon and Katie Kofoed have undoubtedly captured this market with their high-level of professionalism and deep understanding of the local area. Now partnered with Witheriff Group they’re looking forward to taking that service and dialling up their capabilities while still respecting the ecosystem of this community. But in 2026 there is change in the air and the Kofoed’s are acutely aware of how Pottsville is becoming a more sought after postcode in the Tweed Coast area. “There are a lot of longtime locals here that I’ve even managed their properties for or we’ve sold for over the years,” says Katie. “We’re now seeing a lot of new faces and plenty of the older locals have now moved on. Despite that there is still a the core of the community a very relaxed village lifestyle that I don’t think will change despite the growth.” Now under the banner of the Witheriff Group, Shannon is excited to take advantage of the resources at hand and deliver to the community. “Partnering with the Witheriff Group brings Nick’s experience across the Kingscliff and Casuarina areas and adds a deeper this new expansion into Pottsville,” says Shannon. “This extra dimension gives us a broad reach. This is a specialised boutique agency that is focused on doing a great job. We’ve always tried to do work done on a smaller scale, whereas now we’ve got the capacity to be able to do that on a larger scale.” To learn more about the Witheriff Group Pottsville get in touch today – 02 66 74 3650.