Since opening the doors to the first Witheriff Group office in 2024, our goal has been to grow the business with intention and consideration.
Two years on, an opportunity presented itself to expand operations; capture a bigger share of the market and diversify our offering in providing a premium service in the Tweed Shire real estate landscape.
Earlier in February we proudly embarked on a partnership with Shannon and Katie Kofoed by opening the Witheriff Group Pottsville office.
This collaboration between the Witheriff Group and Shannon and Katie Kofoed – who have had a long-standing presence and a deep connection to the area – just made sense.
A family-business steeped in local knowledge.
If there’s one thing Katie Kofoed knows, its Pottsville real estate.
In 1994 her parents opened their real estate business in Pottsville right on the corner of Coronation Avenue. It became a second home and a hub for her, with afternoons spent walking from school to the office and pulling up a chair to tinker away at homework.
Once she finished school, like many young people she left home in search of adventure, only to find the place she wanted to be was right back at home in the community that held such a special place. At 18 she became an agent and officially started selling alongside her parents, armed with decades of experience having watched the family business grow.
As she settled into her groove, it was time to pave a new way forward when Katie and her husband rebranded the business to Pottsville Properties after her father retired. It was an opportunity to propel the operations into a new more streamlined era by updating the marketing, going paperless and introducing the now iconic black palm tree logo (which still takes pride of place on the office walls).
Three years into their Pottsville Properties venture and Katie and Shannon toyed with the idea of taking their business into a new direction. Understanding their limitations as a boutique agency, they knew that in order to see growth, they needed to find a collaborator.
However, for Shannon and Katie, they knew it was a decision that needed to be made carefully.
An opportunity to expand in a dynamic market.
The idea to partner with the Witheriff Group came about innocently enough but once it was spoken into existence it propelled with rapid fire.
Shannon was enjoying a game of golf with Witheriff Group’s Associate Director of Sales, Jordan Brown, when they conjured up a “what if” while teeing up.
Witheriff Group Director, Nick Witheriff, quickly came on board to co-sign the brilliant idea and before long the Witheriff Group Pottsville office venture was quickly in motion.
The synergies between Witheriff Group and Pottsville Properties were plentiful and Katie and Shannon quickly realised the many benefits that could come from aligning with such an established and prestigious brand.
“It allows obviously us to go into what we specialise in,” says Shannon.
“The opportunity in that for us to grow out is pretty big. Now we can focus on growth rather than being confined by our capacity.”
And the future looks bright for this new look Witheriff Group Pottsville outfit. Both Shannon and Katie are excited to leverage the support that comes from being aligned with the Witheriff Group whilst still retaining their incredibly deft touch on serving the local area.
“We’re excited to learn from the team,” says Katie.
“You know, we’ve been both doing this for a long time now, but you can always learn more and understand different ways of doing things.”
A new era, same experienced local team.
The positives from this partnership are already being keenly felt just a month into the doors opening in Pottsville.
Shannon and Katie Kofoed have undoubtedly captured this market with their high-level of professionalism and deep understanding of the local area. Now partnered with Witheriff Group they’re looking forward to taking that service and dialling up their capabilities while still respecting the ecosystem of this community.
But in 2026 there is change in the air and the Kofoed’s are acutely aware of how Pottsville is becoming a more sought after postcode in the Tweed Coast area.
“There are a lot of longtime locals here that I’ve even managed their properties for or we’ve sold for over the years,” says Katie.
“We’re now seeing a lot of new faces and plenty of the older locals have now moved on. Despite that there is still a the core of the community a very relaxed village lifestyle that I don’t think will change despite the growth.”
Now under the banner of the Witheriff Group, Shannon is excited to take advantage of the resources at hand and deliver to the community.
“Partnering with the Witheriff Group brings Nick’s experience across the Kingscliff and Casuarina areas and adds a deeper this new expansion into Pottsville,” says Shannon.
“This extra dimension gives us a broad reach. This is a specialised boutique agency that is focused on doing a great job. We’ve always tried to do work done on a smaller scale, whereas now we’ve got the capacity to be able to do that on a larger scale.”
To learn more about the Witheriff Group Pottsville get in touch today – 02 66 74 3650.
